01. Challenge
Maxi stories, Maxi heroes.
Maxibon annually reveals its new ice cream through the reinterpretation of famous stories featuring Gen Z characters.
Each story focuses on the new flavors, gives a glance at the brand's values of diversity and inclusion, and offers the viewer an unexpected and fun twist. The new Maxibon is made of coconut and white chocolate ice cream and has an iconic name: Coconut Paradise.
02. Story
Ahoy!
From coconuts to Treasure Island, it was a really short step. And if there's a hidden treasure somewhere, you can bet there will be a crew of pirates ready to find it. With the help of Zombie Studio, we put together an iconic adventure full of humor and suspense, in true Maxibon style.
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