When life gives you products, do a commercial.
In a historical moment in which uncertainty and economic stability have led the whole food & retail category to be on air with tactical campaigns and special promotions, we were asked to raise awareness and consideration on Despar and its products. To do so, we avoided the usual clichés and twisted the rules of the food & retail industry.
To show the shop, we showed the products.
Products are not just products, they are part of our lives. That’s why we chose to differentiate Despar from the other competitors by leaving the context of the shop to enter people's lives, focusing on their needs, and demonstrating how over 3000 Despar products can make a difference every day, in everyone's life thanks to a great value for money.