Meta / Art Directors Club Italy

Reel The Gap

We won the first award promoted by Meta and ADCI to fight discrimination.

01. Challenge

Discrimination is the worst filter.

Reel The Gap, is the first contest promoted by ADCI and Meta that rewards contents capable of bridging the gap in terms of diversity, through original points of view and innovative languages ​​dedicated to the Reels of Instagram and Facebook.

The award aims to raise awareness among the creator community and advertisers on the role of content planned on social media channels in disseminating positive and constructive points of view in relation to diversity & inclusion issues, promoting an increasingly active role of main authors of communication in overcoming all forms of diversity through the strength of stories and the power of the video message.

Thanks to a simple but great idea and a smart creative twist we won the gold medal, something we are really proud of.

Think this was smart? Maybe we could help your brand too. Drop us a line. 

Meet the community in Rome* or Milan**,
and follow us on Linkedin, Instagram & Facebook.

*Via Giano Parrasio, 15   **Via Palermo, 1