KNOW. REACT.

THIS IS OUR ATTITUDE. AN APPROACH THAT EVOLVED INTO A METHOD OVER MORE THAN FIFTEEN YEARS OF HISTORY, ENRICHED BY THE DIVERSE BACKGROUNDS OF THE PEOPLE WHO MAKE IT WHAT IT IS TODAY.

OUR EXPERIENCE COMES FROM INSIDE COMPANIES, BRANDS, AND CREATIVE ORGANIZATIONS, ACROSS STRATEGY, CREATIVITY, AND PRODUCTION. THAT’S WHY WE KNOW HOW TO READ CONTEXT BEFORE ACTING. WE WORK WITH FEWER LAYERS, NO UNNECESSARY STRUCTURES, AND DIRECT INVOLVEMENT FROM SENIOR PEOPLE WHO KNOW THE WORK BECAUSE THEY’VE DONE IT.

WE ARE AN AGENCY. WE JUST DON’T ACT AS ONE.

KNOWING MORE MEANS UNDERSTANDING COMPLEXITY. REACTING BETTER MEANS TURNING THAT UNDERSTANDING INTO CLEAR, RELEVANT, AND EFFECTIVE DECISIONS. DECISIONS THAT LEAD TO WORK THAT ACTUALLY WORKS IN THE REAL WORLD.

WE COMBINE STRONG STRATEGIC THINKING WITH IMPACTFUL EXECUTION. FROM INSIGHT TO OUTPUT, WE TAKE RESPONSIBILITY FOR BOTH THINKING AND DOING, BECAUSE STRATEGY ONLY MATTERS WHEN EXECUTION DELIVERS.

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FOR US, TALENT COMES FIRST. WE DON’T CARE WHERE PEOPLE ARE BASED, BUT WHAT THEY CAN DO AND HOW THEY THINK. FOR MANY YEARS WE SHARED THE SAME PHYSICAL SPACE, THEN WE REALIZED OUR VISION WAS BIGGER THAN ANY OFFICE.

TODAY, OUR TEAM WORKS IN THE SAME WAY WHETHER WE’RE IN THE SAME ROOM OR SPREAD ACROSS DIFFERENT LOCATIONS, IN ITALY AND ABROAD. OUR CEO IS IN ROME, OUR CLIENT DIRECTOR IN NOTO, OUR CREATIVE DIRECTOR IN MILAN. WE EVEN HAVE A CREATIVE STRATEGIST IN PALMA DE MALLORCA. THIS ISN’T AN ORGANIZATIONAL CHOICE, IT’S A NATURAL CONSEQUENCE OF HOW WE THINK, LIVE, AND WORK.

OF COURSE, WE HAVE OFFICES, IN MILAN AND ROME. OUR HEADQUARTERS IS IN THE CAPITAL, AND IT’S BEAUTIFUL. IT’S A POINT OF PRIDE WITH OUR CLIENTS, OUR SAFE HARBOR, AND A HUB WE SHARE WITH THE REST OF THE GROUP. A PLACE FOR MEETING AND EXCHANGE, NOT A RIGID STRUCTURE. IT HELPS US ALIGN, NOT CONTROL.

WE BELIEVE THE BEST IDEAS COME FROM PEOPLE WHO HAVE SPACE, TRUST, AND RESPONSIBILITY. THIS IS THE ENVIRONMENT WE STRIVE TO BUILD EVERY DAY, AND IT’S WHERE OUR WORK AND CULTURE TAKE SHAPE.

TODAY KLEINRUSSO IS LED BY FOUR PARTNERS WITH DIFFERENT AND COMPLEMENTARY BACKGROUNDS, WORKING TOGETHER IN THE DAY-TO-DAY OF THE BUSINESS.

FABRIZIO RUSSO [CHAIRMAN]
He co-founded KR together with Sofia Klein. The industry widely recognizes him as one of Italy’s most important creative figures. Over the course of his career, he has served as Global Creative Director at Coca-Cola, Executive Creative Director and CEO of TBWA Italia, and as a juror at Cannes. A path defined by vision, creative culture, and the ability to lead complex systems without ever losing sight of ideas.
SANDRO VOLPE [CEO]
A planner with a constantly active mind and a Bocconi degree in his back pocket. After a significant experience in the automotive world, including a period at Alfa Romeo, he became the strategic mind of the agency. Beyond his passion for four wheels, he supported the growth of the Hera Group for over ten years and led numerous projects in the banking and insurance sectors. He brings to KleinRusso a systemic view of business and a strong ability to translate complexity into strategy.
MANUELA BARTELLI [CLIENT DIRECTOR]
AN enfant prodige at TBWA Italy and a cornerstone of KR. She is the point of balance between relationships and operations. She naturally keeps CLIENTS, people, and processes together, equally at ease with spreadsheets, on set, or in front of a client. There isn’t a sector she doesn’t know: fashion, telco, beverage and large-scale retail. The agency’s past and present have passed through her hands.
ANTONIO FATINI [CHIEF CREATIVE OFFICER]
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SELECTED CLIENTS

TEAMSYSTEM, MOLINARI, MAXIBON, GREENPEACE, NUII, COPPA DEL NONNO, GRUPPO HERA, DESPAR, ITALIAONLINE, YOOX, FREE NOW, PERONI, UNIFRUTTI, BPER BANCA, LIU JO, INTESA SANPAOLO, ŠKODA, TIM, BNL BNP-PARIBAS, GIORGIO ARMANI, SPARKLE, POSTE ITALIANE, LA7, PLAYSTATION, ANSA, TIGOTÀ, GAZZETTA DELLO SPORT, CIRCOLO 1901, CAFFÈ MAURO, CISP, CONDÉ NAST, DIMENSIONE DANZA, GOETHE INSTITUT, IL FOGLIO, RENUIVE, TOTAL ERG, UNIONCAMERE, XENTA ABSENTA AND MORE.

SHARING GROWTH

KLEINRUSSO IS PART OF SG COMPANY, AN INDEPENDENT ITALIAN GROUP THAT COMBINES THE EXCELLENCE OF COMMUNICATION AGENCIES,
TO OFFER A PORTFOLIO OF PRODUCTS AND SERVICES WITH HIGH ADDED VALUE FROM A CREATIVE, EXECUTIVE AND HUMAN POINT OF VIEW.

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KLEINRUSSO SRL
C.F. & P.I. 02850791209 
COD. DEST. BAET11

VIA GIANO PARRASIO 15
00152 ROME
+39 06 5880682

PIAZZA OBERDAN 2/A
20129 MILAN

C/O SG COMPANY